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Showing results 1 to 2 of 2
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1975-03
동적계획법에 의한 광고매체채택모형
송계충
경영논집, Vol.9 No.1, pp. 53-83
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1975-12
전략적 광고계획의 전개에 관한 고찰
송계충
경영논집, Vol.9 No.4, pp. 67-78
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1