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Issue Date	Title / Author(s) / Citation	File	Altmetrics
2011-06	Can We Establish Consumer Cultural Positioning Through Print Advertising in the Developing Markets? A Content Analysis of Advertising in Chinese Womens Magazines LI, DONG-XIN; LEE, DONG IL; LEE, YONG-KI; GRIFFIN, MITCH Seoul Journal of Business, Vol.17 No.1, pp. 155-182	view file