SHERP

An Exploratory Analysis of User’s Behavior on Image-based Social Network and Levels of Narcissism
이미지 기반 소셜 네트워킹 사이트 사용행태를 통한 나르시시즘 성향 파악 연구

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Authors
이준영
Advisor
이준환
Major
인문대학 협동과정 인지과학전공
Issue Date
2017
Publisher
서울대학교 대학원
Keywords
narcissismgrandiose narcissismvulnerable narcissismsocial mediaInstagramimage analysis
Description
학위논문 (석사)-- 서울대학교 대학원 인문대학 협동과정 인지과학전공, 2017. 8. 이준환.
Abstract
With the widespread adoption of Internet and smartphone, image-based social networking platforms have now become one of the most prominent virtual forums where users engage in photographic self-presentations. Recently, there has been a surge in scholarly interest in exploring the association between social media behaviors and narcissism. Provided that narcissists use interpersonal interactions for self-enhancement, social media is considered an ideal environment for narcissists to reinforce their ideal self. Instagram in particular, seem like a fertile ground for identifying user’s narcissistic traits, given that people often engage in photo sharing activities to satisfy their social interaction needs, such as self-expression and self-presentation.

While previous studies provide sufficient evidence for a positive relationship between narcissism and social media usage, they lack an empirical approach with more quantitative analysis. The majority of psychological studies were conducted solely based on self-report surveys, which are known to pose limitations regarding respondent’s untruthfulness and lack of retrospective ability. Therefore, the current study uses Instagram API and machine learning algorithm for image analysis to obtain raw data of user’s social media behavior.

The main goal of this exploratory study was to examine how narcissistic personality traits are exhibited in an image-based social media network. Based on the collected quantified data on user’s online behavior and photo content, the research illustrates how narcissistic tendencies are manifested through observable behaviors on Instagram. This study represents the first known attempt to find the association between narcissism and social media use by conducting an exploratory data analysis on a broader set of pictures posted by each Instagram users.
Language
English
URI
http://hdl.handle.net/10371/138055
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College of Humanities (인문대학)Program in Cognitive Science (협동과정-인지과학전공)Theses (Master's Degree_협동과정-인지과학전공)
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