The Reform of Chinese Media System

Abstract

With the development of Chinese market economy market mechanism is playing more and more roles in many fields. Of course the media industry is not the exception. Especially after 90's, the goals of Chinese media reform became more clearly, one is to guarantee the guidance of public opinion, the other is to advance the marketization reform positively. Based on the analysis of some main reform policies and several case studies this paper sums up four ways of Chinese media system reform. They are: partial separation, the whole transformation of system, shareholding reform and seeking to go public in the stock market.