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후회경험이 심리적 예산의 구성비율과 내용에 미치는 영향
How prior regret experience affects the composition of mental budgets

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Authors
김지수
Advisor
박기완
Major
경영학과(마케팅 전공)
Issue Date
2011-08
Publisher
서울대학교 대학원
Keywords
심리적 예산예산 수립예비비심리적 예산 구성후회예산 준수RegretMental BudgetIn-store SlackUnplanned PortionItemized PortionBudget SettingComposition of Mental Budget
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 박기완.
Language
kor
URI
http://hdl.handle.net/10371/157001

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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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