Publications
Detailed Information
I love my gift : Increased brand loyalty on gift-received brands and effects on post-purchase behavior
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Web of Science
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- Authors
- Advisor
- 박기완
- Major
- 경영학과(마케팅 전공)
- Issue Date
- 2011-08
- Publisher
- 서울대학교 대학원
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 박기완.
- Language
- eng
- URI
- https://hdl.handle.net/10371/157007
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000031472
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