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브랜드 퍼스낼리티-브랜드 동일시-브랜드 관계 품질 모형 : Brand personality-Brand identification-Brand relationship quality Model : Focusing on the SAMSUNG brand in China
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- Authors
- Advisor
- 최영찬
- Major
- 농경제사회학부(지역정보전공)
- Issue Date
- 2011-02
- Publisher
- 서울대학교 대학원
- Keywords
- 브랜드 퍼스낼리티 ; 브랜드관계품질 ; 실제 동일시 ; 이상적 동일시 ; Brand personality ; brand relationship quality ; self identification ; ideal identification
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 농경제사회학부(지역정보전공), 2011.2. 최영찬.
- Language
- kor
- URI
- https://hdl.handle.net/10371/157460
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000030145
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