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(The) Influence of foreign television viewing on Vietnamese' image and product purchase intention : 외국문화상품소비 및 평가가 베트남인의 국가이미지와 상품구매의사에 끼치는 영향
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- Authors
- Advisor
- 이준웅
- Major
- 언론정보학과
- Issue Date
- 2011-02
- Publisher
- 서울대학교 대학원
- Keywords
- 미디어상품 ; 외국문화상품 ; 외국드라마 ; 텔레비전 시청 ; 텔레비전 프로그램에 대한 평가 ; 국가이미지 ; 상품구매의사 ; media products ; cultural products ; foreign television series ; television consumption ; evaluations of television programs ; country-image ; product purchase intention
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 언론정보학과, 2011.2. 이준웅.
- Language
- eng
- URI
- https://hdl.handle.net/10371/158119
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029415
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