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한글나눔 캠페인을 위한 커뮤니케이션 디자인 연구 : A Study on Communication design on Hangul Nanoom Campaign
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- Authors
- Advisor
- 백명진
- Major
- 디자인학부 디자인전공
- Issue Date
- 2011-02
- Publisher
- 서울대학교 대학원
- Keywords
- 한글 ; 소수민족 언어 ; 찌아찌아어 ; 커뮤니케이션 디자인 ; 캠페인 전략 ; 커뮤니케이션 전략 ; 사회공헌 ; 기업광고 ; 한글나눔 ; 희망나눔 ; 생각나눔 ; 사랑나눔 ; 문화나눔. ; Cia-Cia ; minority language ; the Hangul Nanoom ; Hangul ; communication design ; CSR ; institutional advertisement ; Literal Sharing ; Cultural Sharing ; Hope-Sharing ; Thinking-Sharing ; Love-Sharing ; Culture-Sharing.
- Description
- 학위논문 (박사)-- 서울대학교 대학원 : 디자인학부 디자인전공, 2011.2. 백명진.
- Language
- kor
- URI
- https://hdl.handle.net/10371/158580
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029144
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