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Partial Refunds or Money-Back Guarantees ?
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chu, Wujin | - |
dc.contributor.author | Gerstner, Eitan | - |
dc.contributor.author | Hess, James D. | - |
dc.date.accessioned | 2009-02-25T04:58:16Z | - |
dc.date.available | 2009-02-25T04:58:16Z | - |
dc.date.issued | 1998-06 | - |
dc.identifier.citation | Seoul Journal of Business, Vol.4 No.1, pp. 39-56 | - |
dc.identifier.issn | 1226-9816 | - |
dc.identifier.uri | https://hdl.handle.net/10371/1637 | - |
dc.description.abstract | A partial-refund policy is superior to a "full money-back policy when
a seller faces a significant amount of opportunistic return behavior-i.e., consumers order a product for short term usage only to return it for a refund later. In a partial-refund policy, the seller charges a rent (the nonrefundable portion of price) to those who return the product; this discourages opportunistism, but also penalizes consumers who only return because merchandise is unsatisfactory. The optimal partial refund policy balances this tradeoff. Profit is higher under the partial refund policy because of a lower number of returns and because a higher price can be charged. Mail-order clothing and personal computer industries demonstrate that catalogers typically offer only partial refunds. | - |
dc.language.iso | en | - |
dc.publisher | College of Business Administration (경영대학) | - |
dc.subject | full money-back | - |
dc.subject | mail-order clothing | - |
dc.subject | no questions asked | - |
dc.title | Partial Refunds or Money-Back Guarantees ? | - |
dc.type | SNU Journal | - |
dc.contributor.AlternativeAuthor | 추우진 | - |
dc.citation.journaltitle | Seoul Journal of Business | - |
dc.citation.endpage | 56 | - |
dc.citation.number | 1 | - |
dc.citation.pages | 39-56 | - |
dc.citation.startpage | 39 | - |
dc.citation.volume | 4 | - |
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