SHERP

Development of Relationship Marketing

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Authors
Lim, Jongwon; Shin, Jongchil
Issue Date
2001-12
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol7(1): 5~29(2001)
Keywords
directions and scopes; on-line consumer; relationship partner
Abstract
Since the late 1980's, relationship marketing has received significant academic attention focusing on different issues from different perspectives, based on different backgrounds of marketing systems and environments. With the advent of the Internet, the directions and scopes of relationships may have to be shifted toward a new form of marketing network to meet the demand on the part of on-line consumer communities. This paper is to review major transitions of researches in the study of relationship marketing over the last ten years and to suggest a new area of relationship marketing in the on-line and off-line communities.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1647
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 07, Number 1 (2001)
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