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Digital atmosphere of fashion retail stores
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kim, Ha Youn | - |
dc.contributor.author | Lee, Yuri | - |
dc.contributor.author | cho, Erin | - |
dc.contributor.author | Jung, Yeo Jin | - |
dc.date.accessioned | 2020-10-12T02:12:28Z | - |
dc.date.available | 2020-10-12T11:13:17Z | - |
dc.date.issued | 2020-09-25 | - |
dc.identifier.citation | Fashion and Textiles. 2020 Sep 25;7(1):30 | ko_KR |
dc.identifier.issn | 2198-0802 | - |
dc.identifier.uri | https://hdl.handle.net/10371/169032 | - |
dc.description.abstract | This study sheds light on a prominent issue in retailing: how the digital atmosphere can affect the consumer decision-making process in a fashion retail store. Digital devices and services such as digital screens and digital signage are widely employed in fashion retail stores, transforming the way consumers make decisions about purchasing fashion products. This research investigates how the digital atmosphere affects consumers purchase behavior patterns based on the attention-interest-desire-search-action-share (AIDSAS) model. The findings show that attention is a key antecedent to interest, desire, and behavioral responses (search, action, and share) triggered by the digital atmosphere. The findings further suggest that attention has significantly positive effects on consumers purchasing patterns of utilizing the digital atmosphere in two types of fashion retail stores: sports and luxury stores. However, we find that these positive effects are more pronounced for sports retail stores than luxury retail stores. This research contributes to understanding consumer behavior related to the digital atmosphere of fashion retail stores by applying the AIDSAS model and helps uncover the stepwise relationships between attention to the store atmosphere-interest/desire and the products-behavior response. These findings have practical implications that can be applied in the fashion industry. | ko_KR |
dc.description.sponsorship | This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2016S1A2A2912526). | ko_KR |
dc.language.iso | en | ko_KR |
dc.publisher | Springer Open | ko_KR |
dc.subject | Digital atmosphere | - |
dc.subject | AIDSAS model | - |
dc.subject | Retail technology | - |
dc.subject | Consumer behavior | - |
dc.title | Digital atmosphere of fashion retail stores | ko_KR |
dc.type | Article | ko_KR |
dc.contributor.AlternativeAuthor | 김하윤 | - |
dc.contributor.AlternativeAuthor | 이유리 | - |
dc.contributor.AlternativeAuthor | 조애린 | - |
dc.contributor.AlternativeAuthor | 정여진 | - |
dc.identifier.doi | doi.org/10.1186/s40691-020-00217-6 | - |
dc.citation.journaltitle | Fashion and Textiles | ko_KR |
dc.language.rfc3066 | en | - |
dc.rights.holder | The Author(s) | - |
dc.date.updated | 2020-09-27T03:23:26Z | - |
dc.citation.number | 1 | ko_KR |
dc.citation.startpage | 30 | ko_KR |
dc.citation.volume | 7 | ko_KR |
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