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What Can We Learn from Sun-Tzu's art of War? China's Ancient Military Strategy vs. Modern Business Strategy

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Authors
Cho, DongSung
Issue Date
1997
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol3(1): 107~125(1997)
Keywords
Art of Wargame-like situationreal problem
Abstract
In this paper, I attempted to address the problems inherent in modem business strategy
by drawing insights from an unconventional source of strategy paradigm, the oldest and very
highly revered book on military strategy, Sun-Ws Art of War. The issues I examined are
universality of strategy, conflict resolution in a game-like situation, and "real problems" of
strategy implementation. I made a systematic comparison of modem business strategy and
Sun-Ws prindples, and identifled similarities and differences between the two in the areas of
strategy formulation and implementation. From this comparative analysis, I derived a number
of implications that are expected to contribute to overcoming the defldendes of modem
business strategy, thereby laying the foundation for developing a concept of strategy that has
universal validity.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1750
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 03, Number 1 (1997)
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