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Toynbee's Philosophy of History Adapted for Business Management - A Case Study and Theorization

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Authors
Yoon, Suckchul
Issue Date
2003
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.9 No.1, pp. 27-46
Keywords
Nongshim농심product valueproduct priceproduct costconsumer’s net benefitsupplier’s net benefit
Abstract
Arnold J. Toynbee(1889-1975), in his A Study of History, put

forward a philosophy of history based on an analysis of the

cyclical development and decline of civilizations. Toynbee

examined the rise and fall of 26 civilizations in the course of

human history, and concluded that civilizations rose when the

leaders, in his own words: “creative minorities,” “responded”

successfully to “challenges,” and declined when the leaders

stopped responding creatively. Unlike Oswald Spengler who, in

his the Decline of the West, saw the rise and fall of a civilization

as a natural life-cycle process, Toynbee did not saw the death of

a civilization as inevitable. He saw the rise or fall of civilizations

as depending on the success or failure of the leaders’ “response”

to the “challenges.” In other words, a civilization can last as long

as the leaders continue to succeed in responding to successive

challenges.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1780
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 09, Number 1 (2003)
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