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The Effects of Cultural Familiarity and Value Similarity on Benevolence in the Export-Import Relationship
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- Authors
- Issue Date
- 2007-06
- Citation
- Seoul Journal of Business, Vol.13 No.1, pp. 99-123
- Keywords
- cultural familiarity ; value similarity ; benevolence
- Abstract
- This study examines the effects of importers cultural familiarity and
value similarity on the importers benevolence towards its foreign
exporter in an export-import relationship. The results indicate that both
the importers cultural familiarity and value similarity significantly affect
the importers commitment to the relationship with the exporter partner.
The results also indicate that affective commitment has a positive effect
on altruistic benevolence and calculative commitment has a positive
influence on mutualistic benevolence. In turn, the importers
mutualistic benevolence is shown to have a positive impact on
relationship performance. Managerial implications for international
marketers are discussed.
- ISSN
- 1226-9816
- Language
- English
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