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An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty

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Authors
Yoo, SungJin; Chang, YoungJae
Issue Date
2005
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol11(1): 19~41(2005)
Keywords
store loyalty; store image attribute
Abstract
One purpose of this study is to explore theoretical background to find
out store image attributes suggested by many previous researchers as
important determinants of store loyalty and another is to identify which
store image attributes affect store loyalty significantly according to retail
type respectively.
The results of empirical analyses show that store image attributes of
store loyalty depend on the retail types. In department stores, store
atmosphere, location, shopping facility and sales-personnel service
affect store loyalty significantly. In discount stores, advertising, quality
of merchandise, credit service and store atmosphere have a significant
influence upon store loyalty statistically.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1830
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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