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How Does Competition Affect High-Tech Firms’ Time-to-Market Decision?

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Authors
Kim, SangHoon
Issue Date
2005
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol11(1): 43~63(2005)
Keywords
hazard modeltime-to-marketR&D racecompetition
Abstract
In fast-paced industries such as high-tech industry, time-to-market is
one of the key strategic decisions to be made. With competition, firms
not only need to consider market readiness but also should try to
optimize new product launch timing by balancing the tradeoff between
advantages and disadvantages of becoming a pioneer. Would a firm
compete head-to-head by accelerating the project, or wait and then
follow-up quickly after uncertainties clear up? The current paper
illustrates how we can examine this issue by introducing an empirical
modeling approach based on duration analysis. Specifically, a hazard
function approach is taken to analyze time-based competition, and the
proposed model demonstrates for the first time in the marketing
literature the possibility to capture the relational structure between two
competing hazard rates. Though the empirical question could not be
answered due to data availability, a Monte-Carlo simulation study
assures the usefulness of the model.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1831
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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