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Tradeoff and Synergy in Sustainable Product Innovation: An Exploratory Case Study of Residential Building

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Authors
Yoon, Eunsang; Park, OhSoo
Issue Date
2005
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol11(2): 59~81(2005)
Keywords
sustainable product innovation; trade off-synergy relationship; resiential building
Abstract
Minimizing the negative impacts on the environment is a key
challenge to the firms pursuing sustainable product innovations for
residential building and construction. This paper examines three cases
in the U.S., i.e. Amazon Forms LLC, the Town of Frisco and Denver’s
Built Green(tm) Program, that illustrate unique ways of initiating
sustainable innovation. The cases confirm that, in order to stimulate the
diffusion of a new sustainable product or project, there must be a force
driving the change of thinking and action, including corporate initiative,
government regulation, consumer demand and technological advance.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1835
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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