S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Seoul Journal of Business Seoul Journal of Business Volume 11, Number 1/2 (2005)
Structural Model Comparison of the Determining Factors for E-Purchase
- Lim, KeeSook; Lim, JeenSu; Heinrichs, John H.
- Issue Date
- Seoul Journal of Business, Vol.11 No.2, pp. 119-143
- e-purchase; perceived security; motivational factors; perceived ease-of-use; perceived usefulness; perceived enjoyment; TAM; alternative causal models; LISREL; structural equation models
- This study investigates relationships among intrinsic and extrinsic
motivational factors of e-purchase. Three alternative causal models
capturing the relationships among perceived ease-of-use, perceived
usefulness, perceived enjoyment, perceived security, and e-purchase are
developed and tested empirically. Structural equation analysis results
show that the dual mediation impact model with perceived ease-of-use
as the mediator is the best-fit model. Implications and research
directions are discussed.