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Structural Model Comparison of the Determining Factors for E-Purchase

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Authors
Lim, KeeSook; Lim, JeenSu; Heinrichs, John H.
Issue Date
2005
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business Vol11(2): 119~143(2005)
Keywords
e-purchase; perceived security; motivational factors; perceived ease-of-use; perceived usefulness; perceived enjoyment; TAM; alternative causal models; LISREL; structural equation models
Abstract
This study investigates relationships among intrinsic and extrinsic
motivational factors of e-purchase. Three alternative causal models
capturing the relationships among perceived ease-of-use, perceived
usefulness, perceived enjoyment, perceived security, and e-purchase are
developed and tested empirically. Structural equation analysis results
show that the dual mediation impact model with perceived ease-of-use
as the mediator is the best-fit model. Implications and research
directions are discussed.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1837
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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