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Structural Model Comparison of the Determining Factors for E-Purchase

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Authors
Lim, KeeSook; Lim, JeenSu; Heinrichs, John H.
Issue Date
2005-12
Publisher
College of Business Administration (경영대학)
Citation
Seoul Journal of Business, Vol.11 No.2, pp. 119-143
Keywords
e-purchaseperceived securitymotivational factorsperceived ease-of-useperceived usefulnessperceived enjoymentTAMalternative causal modelsLISRELstructural equation models
Abstract
This study investigates relationships among intrinsic and extrinsic

motivational factors of e-purchase. Three alternative causal models

capturing the relationships among perceived ease-of-use, perceived

usefulness, perceived enjoyment, perceived security, and e-purchase are

developed and tested empirically. Structural equation analysis results

show that the dual mediation impact model with perceived ease-of-use

as the mediator is the best-fit model. Implications and research

directions are discussed.
ISSN
1226-9816
Language
English
URI
http://hdl.handle.net/10371/1837
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Seoul Journal of BusinessSeoul Journal of Business Volume 11, Number 1/2 (2005)
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