SHERP

Assessment of Information Use via Internet

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Authors
Do, JoonHo
Issue Date
1999
Publisher
Institute of Communication Research, Seoul National University
Citation
Journal of Communication Research, vol.36, pp.205~231(1999)
Keywords
source-sending-messages-to-receivers; receivers-seeking-messages-from-sources; absolute information
Abstract
The differences in demographic characteristics of receivers were considered main predictors for information use in the early stage of information inequity research literatures. This approach was based on the idea of cross-situational consistency and the "source-sending-messages-to-receivers" paradigm. There is, however, growing agreement that situationally-bound factors are better indicators for the prediction of information use. In this study both user-defined situationality and demographic characteristics are examined to assess information use via Internet.
This paper expects that user-defined information need is a better predictor than demographic factors for information use in the situation where a receiver initiates the communication process and a medium has an interactive communication function. This study also proposes that communi-cation research for interactive media would be appropriately done with the "receivers-seeking-messages-from-source" paradigm. A survey was performed for university students to find the relative importance of demographic factors and situational factors in using Internet. The result generally supports that situational factors play a more important role than demographic factors in retrieving information via Internet.
ISSN
1738-6195
Language
Korean
URI
http://hdl.handle.net/10371/1931
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College of Social Sciences (사회과학대학)Institute of Communication Research (언론정보연구소)Journal of Communication Research (언론정보연구)Journal of Communication Research (언론정보연구) vol.36 (1999)
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