청소년의 매체이용과 개성 변인들 간의 통시적 상호작용
A Longitudinal study on the relation between adolescents` media use and personality: A secondary analysis of the Korea Youth Panel Survey 2003-2006

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김태용; 박소라
Issue Date
Institute of Communication Research, Seoul National University
Journal of Communication Research, vol.45, no1. pp.173~201(2008)
매체이용개성청소년패널연구Adolescentsmedia usepanel studypersonal traitseffects studies
Despite the significance of the question of whether media use
changes a person's personality or vice versa, not many studies
attempt to directly answer the question. This study attempts to
compare and verify the relation between adolescents' media use and
personality, through an analysis of the National Youth Policy
Institute’s Korea Youth Panel Survey 2003-2006. Our analysis of
longitudinal relation based on the massive data produced the following
results: the hypothesis that the use of specific media leads to certain
personality does not conflict with the hypothesis that certain people
favor specific media. In other words, depending on how long one uses
a specific media, his or her personality such as self-satisfaction and
gender bias can change. Moreover, depending on the type of
personality one has, the use of media like TV, games, and mobile
phone also varied. According to this study, the use of TV and games
weakened adolescents’ self-satisfaction while adolescents with low
self-satisfaction also used TV and games to a greater degree. We
suggest that there is a vicious cycle occurring between the adolescents’ use of TV and games and their self-esteem,
self-confidence, and life satisfaction.
Because this study was a secondary analysis of pre-existing data, it
has its flaws, especially in the sense that we could not measure the
media use variables elaborately. Also, the scope of the personality
variables were somewhat insufficient. The study has its limitations in
that we did not use advanced statistical tools in identifying the
correlation between the media use variables and the personality
Nevertheless, the study poses some significant implications, given
that it explored the fundamental question in the communication area
by conducting the survey administering the same questionnaire to the
same panel - 2,796 adolescents - over the four years. This attempt
has a significant implication for the communication discipline in
general. Key academic questions can be best explored under long
term studies that examines the causal relations. Further panel studies
with rigorous literature reviews, valid conceptualizations, elaborate
analyses and massive samples that are representative of the
population should be undertaken in the field of journalism and
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College of Social Sciences (사회과학대학)Institute of Communication Research (언론정보연구소)Journal of Communication Research (언론정보연구)Journal of Communication Research (언론정보연구) vol.45(1) (2008)
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