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방송 프로그램 유형선호에 따른 채널 선택 예측 연구 : 컨디셔널로짓(Conditional Logit) 분석기법을 중심으로 : Predictability of viewers` television channel choice according to the preference for program types: using conditional logit model analysis
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- Authors
- Advisor
- 강남준
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 프로그램 유형 ; program type ; 현시선호 ; revealed preference ; 채널 선택 ; channel choice ; 효용가치 ; utility ; 프로그램 속성 ; program attributes ; 인접효과 ; inheritance effects
- Description
- 학위논문(석사) --서울대학교 대학원 :언론정보학과,2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000036439
https://hdl.handle.net/10371/21016
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