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의류전자상거래 환경에서 고객화에 대한 소비자인지가 관계품질에 미치는 영향 : The influence of consumer perception of customization on relationship quality in the apparel e-business context
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- Authors
- Advisor
- 이유리
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 전자상거래 ; customization ; 고객화 ; relationship quality ; 관계품질 ; e-business ; 참여 ; participation ; 유연성 ; flexibility ; 신뢰 ; trust ; 만족 ; satisfaction ; 관계투자의도 ; intention to invest in relationship ; 매개효과 ; mediator ; 조절효과 ; moderator ; 위계적회귀분석 ; hierarchical regression analysis ; 구조방정식 ; structural equation model ; 다중집단비교 ; multi group analysis
- Description
- 학위논문(박사)--서울대학교 대학원 :의류학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000042860
https://hdl.handle.net/10371/22508
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