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의류제품 구매결정단계별 상표선택에 따른 상표충성 유형
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- Authors
- Advisor
- 이은영
- Issue Date
- 2006
- Publisher
- 서울대학교 대학원
- Keywords
- 상표충성 ; brand loyalty ; 복수상표충성 ; multi-brand loyalty ; 구매결정과정 ; purchase decision making process ; 소비자 유형화 ; consumer segmentation ; 상표범주화 ; brand categorization ; 의류제품 평가기준 ; clothing evaluation criteria
- Description
- 학위논문(석사)--서울대학교 대학원 :의류학과,2006.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000047308
https://hdl.handle.net/10371/22530
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