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중저가 패션상표에 대한 소비자의 가치지각이 구매에 미치는 영향 : The consumers` perceived value of the mid- and low-priced fashion brand
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- Authors
- Advisor
- 이은영
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 중저가 패션상표 ; mid-low priced brands ; 가치 지각 ; perceived value ; 구매 행동 ; purchasing behavior ; 상표에 대한 태도 ; attitude toward brand ; 상표에 대한 행동 ; response to brand ; 의복관여 ; clothing involvement
- Description
- 학위논문(석사) --서울대학교 대학원 :의류학과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000043541
https://hdl.handle.net/10371/23851
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