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백화점 패션상품의 가격할인 효과
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- Authors
- Advisor
- 이은영
- Issue Date
- 2006
- Publisher
- 서울대학교 대학원
- Keywords
- 가격할인 ; discount ; 구매의도 ; purchase intention ; 상표태도 ; brand attitude ; 할인유형 ; trendiness ; 유행성 ; price ; 가격 ; price perception ; 의복가격지각 ; shopping orientation ; 의복쇼핑성향
- Description
- 학위논문(석사)--서울대학교 대학원 :의류학과,2006.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000049192
https://hdl.handle.net/10371/23908
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