SHERP

국가 암 조기검진 사업의 TV 광고를 통한 홍보 효과 평가에 관한 연구
(The)Evaluation of public relations(PR) effects of national cancer screening program through TV advertisements

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Authors
김한숙
Advisor
문옥륜
Issue Date
2007
Publisher
서울대학교 대학원
Keywords
암 조기검진cancer screening홍보 효과public relations광고advertisement인지도perception수검률participation rate
Description
학위논문(석사) --서울대학교 대학원 :보건학과(보건정책관리학전공),2007.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044436

http://hdl.handle.net/10371/26361
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Graduate School of Public Health (보건대학원)Dept. of Public Health (보건학과)Theses (Master's Degree_보건학과)
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