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국가 암 조기검진 사업의 TV 광고를 통한 홍보 효과 평가에 관한 연구 : (The)Evaluation of public relations(PR) effects of national cancer screening program through TV advertisements
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 문옥륜 | - |
| dc.contributor.author | 김한숙 | - |
| dc.date.accessioned | 2010-01-06T05:26:37Z | - |
| dc.date.available | 2010-01-06T05:26:37Z | - |
| dc.date.copyright | 2007. | - |
| dc.date.issued | 2007 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000044436 | kor |
| dc.identifier.uri | https://hdl.handle.net/10371/26361 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :보건학과(보건정책관리학전공),2007. | ko |
| dc.format.extent | v, 64 장 | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 암 조기검진 | ko |
| dc.subject | cancer screening | ko |
| dc.subject | 홍보 효과 | ko |
| dc.subject | public relations | ko |
| dc.subject | 광고 | ko |
| dc.subject | advertisement | ko |
| dc.subject | 인지도 | ko |
| dc.subject | perception | ko |
| dc.subject | 수검률 | ko |
| dc.subject | participation rate | ko |
| dc.title | 국가 암 조기검진 사업의 TV 광고를 통한 홍보 효과 평가에 관한 연구 | ko |
| dc.title.alternative | (The)Evaluation of public relations(PR) effects of national cancer screening program through TV advertisements | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 보건학과(보건정책관리학전공) | - |
| dc.description.degree | Master | ko |
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