Publications
Detailed Information
Brand loyalty, product differentiation, and competition
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- Authors
- Advisor
- 이상승
- Issue Date
- 2004
- Publisher
- 서울대학교 대학원
- Keywords
- 브랜드 인지도 ; Brand loyalty ; 전환비용 ; switching costs ; 제품차별화 ; product differentiation ; 호텔링 모델 ; Hotelling model ; 경쟁 ; competitiveness ; 부분게임 완전균형 ; subgame perfect Nash equilibrium
- Description
- Thesis(master`s)--서울대학교 대학원 :경제학부 경제학전공,2004.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000056086
https://hdl.handle.net/10371/27209
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