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Brand management in changing market : Amorepacific case
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 황이석 | - |
| dc.contributor.author | 이병철 | - |
| dc.date.accessioned | 2010-01-08 | - |
| dc.date.available | 2010-01-08 | - |
| dc.date.copyright | 2008. | - |
| dc.date.issued | 2008 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000040378 | eng |
| dc.identifier.uri | https://hdl.handle.net/10371/28610 | - |
| dc.description | Thesis(masters) --서울대학교 대학원 :경영학과(SNU Global MBA),2008.2. | en |
| dc.format.extent | 35 leaves | en |
| dc.language.iso | en | en |
| dc.publisher | 서울대학교 대학원 | en |
| dc.subject | 브랜드포트폴리오 | en |
| dc.subject | Brand portfolio | en |
| dc.subject | 화장품 | en |
| dc.subject | premium shampoo | en |
| dc.subject | 샴푸 | en |
| dc.subject | cosmetic specialty store | en |
| dc.subject | 채널의 진화 | en |
| dc.subject | vertical integration in cosmetic business | en |
| dc.subject | franchised store. | en |
| dc.title | Brand management in changing market : Amorepacific case | en |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(SNU Global MBA) | - |
| dc.description.degree | Master | en |
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