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(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment

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Authors
Nguyen, Thi Phi Nga
Advisor
주우진
Issue Date
2006
Publisher
서울대학교 대학원
Keywords
balancecongruityambivalenceinvolvementbrand attituderelationship realignmentcritical incident technique
Description
Thesis(doctoral)--서울대학교 대학원 :경영학과 경영학전공,2006.
Language
English
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046306

http://hdl.handle.net/10371/28660
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Appears in Collections:
College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Ph.D. / Sc.D._경영학과)
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