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(The)Effcts of gift receiving situations on brand attitude change and giver-recipient relationship realignment
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- Authors
- Advisor
- 주우진
- Issue Date
- 2006
- Publisher
- 서울대학교 대학원
- Keywords
- balance ; congruity ; ambivalence ; involvement ; brand attitude ; relationship realignment ; critical incident technique
- Description
- Thesis(doctoral)--서울대학교 대학원 :경영학과 경영학전공,2006.
- Language
- English
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046306
https://hdl.handle.net/10371/28660
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