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B2B Branding의 Target 확장을 통한 Customer Value Creation
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- Authors
- Advisor
- 김상훈
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- B2B ; B2B ; Brand ; Brand ; Branding ; Branding ; Marketing ; Marketing ; Targeting ; Targeting ; 고객가치 ; Customer Value
- Description
- 학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA 마케팅전공), 2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037914
https://hdl.handle.net/10371/28723
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