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게임 내 광고의 적용 방안에 대한 연구 : Research about forecasting In-Game Ads market using online games and application of it

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Authors

김진

Advisor
김상훈
Issue Date
2009
Publisher
서울대학교 대학원
Keywords
In-Game Ads게임 속 광고In-Game AdsOnline game온라인 게임Business model비즈니스 모델
Description
학위논문(석사) --서울대학교 대학원 :경영학과(SNU MBA 마케팅전공), 2009.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037912

https://hdl.handle.net/10371/28725
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