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타겟 명시 메시지의 의도하지 않은 효과 : 메시지 수용자의 메타인지(metacognition)를 중심으로 : (The) Unintended Effect of Target Describing Message : Investigating the Role of Metacognition of Message Receiver
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- Authors
- Advisor
- 이유재
- Issue Date
- 2009
- Publisher
- 서울대학교 대학원
- Keywords
- 타겟 (명시) 메시지 ; Target describing message ; marketplace metacognition ; marketplace metacognition ; 소비자 설득지식(persuasion knowledge) ; persuasion knowledge ; 사회비교(social comparison) ; social comparison ; 비타겟 효과(non target effect) ; non target effect ; 동조 효과(assimilation effect) ; assimilation effect ; 광고 태도 ; advertisement attitude ; 브랜드 태도 ; brand attitude
- Description
- 학위논문(박사) --서울대학교 대학원 :경영학과 (경영학전공),2009.2.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000035845
https://hdl.handle.net/10371/28787
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