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Investigating the Relative 선택 브랜드의 선호도가 구매 후 후회에 미치는 영향 : 브랜드귀인과 자아귀인의 상대적 영향력을 중심으로
The Effect of the Degree of Preference toward the Chosen Brand on Postpurchase Regret : Investigating the Relative Influence of Brand Attribution and Self Attribution

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