SHERP

스포츠 구단의 관중 특성에 의한 Positioning과 그에 따른 마케팅 전략 : 프로야구를 중심으로

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Authors
심선엽
Advisor
이유재
Issue Date
2001
Publisher
서울대학교 대학원
Description
학위논문(석사)--서울대학교 대학원 :경영학과 경영학 전공,2001.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000065945

http://hdl.handle.net/10371/33345
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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