Publications
Detailed Information
의약품 시장 점유율 결정요인에 대한 연구 : Determinants of market share in the pharmaceutical industry
Cited 0 time in
Web of Science
Cited 0 time in Scopus
- Authors
- Advisor
- 양봉민
- Issue Date
- 2000
- Publisher
- 서울대학교 대학원
- Keywords
- 의약품 시장 ; pharmaceutical industry ; 점유율 ; market share ; 상표충성도 ; brand loyalty ; 가격 전략 ; pricing ; 최초 진입자 이익 ; first mover advantage
- Description
- 학위논문(박사)--서울대학교 대학원 :보건학과 보건학전공,2000.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000070353
https://hdl.handle.net/10371/39354
- Files in This Item:
- There are no files associated with this item.
- Appears in Collections:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.