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스키 및 스노보드 관여도가 스키장 고객 행동에 미치는 영향
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- Authors
- Advisor
- 강준호
- Issue Date
- 2007
- Publisher
- 서울대학교 대학원
- Keywords
- 관계마케팅 ; relationship marketing ; 관여도 ; sport involvement ; 서비스가치 ; ski resort ; 고객만족 ; service value ; 재구매의도 ; repurchase intention
- Description
- 학위논문(석사)--서울대학교 대학원 :체육교육과,2007.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000046036
https://hdl.handle.net/10371/41977
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