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프로축구 서포터즈의 신뢰와 몰입이 구단 애착도에 미치는 영향
Relations among trust, commitment and loyalty of hardcore sports fans : from the relationship marketing perspective for the Korean professional soccer

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Authors
양구석
Advisor
강준호
Issue Date
2005
Publisher
서울대학교 대학원
Keywords
서포터즈Supporters커뮤니티Community관계마케팅Relationship Marketing신뢰Trust몰입Commitment애착도Loyalty
Description
학위논문(석사)--서울대학교 대학원 :체육교육과,2005.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000051732

http://hdl.handle.net/10371/43022
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Appears in Collections:
College of Education (사범대학)Dept. of Physical Education (체육교육과)Theses (Master's Degree_체육교육과)
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