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IMT-2000 서비스 예상 이용자의 행태 분석

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Authors
안상형; 최강화
Issue Date
2001-03
Publisher
서울대학교 경영연구소
Citation
경영논집, Vol.35 No.1, pp. 75-85
Keywords
75-85
Description
2001-03
Abstract
This paper explores user behavior of forthcoming IMT-2000 services, mostly focusing on

the usage of multi-media contents, integration of wire & wireless telephony and global access

system.

Empirical data analysis focuses on the user behavior of existing mobile service users, their

awareness of forthcoming IMT-2000 services and other related variables of IMT-2000

services and proceeds to forecast consumer need and expected usage of the services based on

this data. This approach seems to be reasonable because most of IMT-2000 service users are

expected to migrate from existing cellular phone & PCS services.

Finally, researchers conclude that the“ S”pattern of user explosion, which was commonly

observed at the developing stage of existing telecommunication markets, will apply fairly well

to this newly coming IMT- 2000 services, assuming the migration of existing telecom service

users.
ISSN
1229-0491
Language
Korean
URI
http://hdl.handle.net/10371/43351
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College of Business Administration/Business School (경영대학/대학원)Institute of Management Research (경영연구소)경영논집경영논집 vol.35 (2001)
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