e마켓플레이스의 이용실태에 관한 연구

Abstract

As enthusiasm in the business-to-business (B2B) electronic commerce is increasing, some

companies are participating in B2B eMarketplaces (electronic marketplaces). The eMarketplace is defined as the virtual market many players take part in to transact. It functions as providing the information, matching buyers and suppliers, supporting the

transaction, building trust, and facilitating virtual community. The eMarketplace is classified

into vertical and horizontal based on the business domain, and classified into buyer-managed,

supplier-managed, and neutral based on the type of the leader.