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초기할인이 가능한 Newsboy Model : Newsboy Model with Early Discount
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- Authors
- Issue Date
- 2002-03
- Publisher
- 서울대학교 경영연구소
- Citation
- 경영논집, Vol.36 No.1, pp. 65-78
- Abstract
- In this paper we study a variation of newsboy model, which deals with a perishable product.
Our model distinguishes itself from the traditional newsboy model in that the producer offers
an early discount to the potential customers. Both the producer and the consumers can
benefit from the discount program. The producer can reduce the variability of consumer
demand and the consumers can get the products at lower price. Recently we see several
companies producing air conditioners offer discounts in winter to the consumers who reserve
for purchase during summer.
- ISSN
- 1229-0491
- Language
- Korean
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