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Dynamic Globalization in International Business

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Authors
Moon, Hwy-Chang
Issue Date
1999
Publisher
서울대학교 국제학연구소
Citation
Journal of International and Area Studies, Vol.6 No.2, pp. 19-30
Abstract
As globalization has been accelerating in recent years, there have been debates on whether business people must follow global standards or not. This paper discusses some related models and proposes a new perspective on global standards. Unlike other studies, this paper views global standards in a dynamic rather than static way. One important implication of this study is that global firms add values to the product and thereby global consumers rather than just to exploit global market. This paper also suggests that global managers should be careful not to overemphasize the local characteristics of product if they want to make the product truly competitive in the global market.
ISSN
1226-8550
Language
English
URI
http://hdl.handle.net/10371/45994
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Graduate School of International Studies (국제대학원)Dept. of International Studies (국제학과)Journal of International and Area StudiesJournal of International and Area Studies vol.06 (1999)
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