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情報技術이 本社-子會社 連結마케팅에 미치는 影響에 關한 硏究 : 海外進出企業을 中心으로 : A Study on the impact of information technology on the relationship marketing between headquarters and subsidiaries : focused on companies with foreign operating units
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- Authors
- Advisor
- 임종원
- Issue Date
- 1997
- Publisher
- 서울大學校 大學院
- Keywords
- 세계화 ; Globalization ; 현지화 ; Localization ; 정보기술 ; Information Technology ; 정보풍부성 ; Information Richness ; 연결실재성 ; Relationship Presence
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1997.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000079583
https://hdl.handle.net/10371/49123
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