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Relationship Marketing戰略의 效率化 方案에 關한 硏究 : 市場資産을 中心으로 : A Study on the effective way to gain competitive advantage through relationship marketing : focused on market asset
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- Authors
- Advisor
- 임종원
- Issue Date
- 1997
- Publisher
- 서울大學校 大學院
- Keywords
- 경쟁우위 ; Relationship Marketing ; 경쟁우위창출조건 ; Competitive advantage ; 시장자산 ; Conditions for competitive advantage creation ; 신뢰 ; Market asset ; 관계몰입 ; Relationship management activity
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1997.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000079582
https://hdl.handle.net/10371/49124
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