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마케팅 시스템 關係化에 관한 硏究 : 情報技術의 影響을 中心으로 : A Study on the relationalization of marketing system
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- Authors
- Advisor
- 임종원
- Issue Date
- 1995
- Publisher
- 서울大學校 大學院
- Keywords
- 마케팅 시스템 ; Marketing system ; 연결마케팅 ; Relationship marketing ; 정보기술 ; information technology ; 관계화 ; Relationalization ; 관계화 양식 ; Mode of relationalization
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084972
https://hdl.handle.net/10371/49140
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