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未來出現製品 情報가 消費者 期待와 選好에 미치는 影響에 關한 硏究 : Empirical investigation of the effect of forthcoming phantom product information on consumer expectation and preference
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- Authors
- Advisor
- 김원수
- Issue Date
- 1995
- Publisher
- 서울大學校 大學院
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084964
https://hdl.handle.net/10371/49143
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