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기업 아이덴터티(corporate identity) 전략수행이 브랜드 자산(brand equity)에 미치는 영향에 관한 연구
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- Authors
- Advisor
- 임종원
- Issue Date
- 1996
- Publisher
- 서울大學校 大學院
- Description
- 학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1996.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000080175
https://hdl.handle.net/10371/50132
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