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관여도, 메시지의 제시형태, 정보원의 신뢰성이 비교광고의 효과에 미치는 영향

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Authors
박재영
Advisor
주우진
Issue Date
1996
Publisher
서울大學校 大學院
Description
학위논문(석사)--서울大學校 大學院 :經營學科 經營學專攻,1996.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000080137

http://hdl.handle.net/10371/50144
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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