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Forest Certification Scheme; Perceptions and Willingness-to-pay of Consumers and Manufacturers in South Korea

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Authors
Lee, Seong Youn; Youn, Yeo-Chang; Rim, Won Joo; Yang, In
Issue Date
2007
Publisher
한국임학회 = Korean Forest Society
Citation
한국임학회지 96(2) : 183-188. 2007Jour. Korean For. Soc. 96(2) : 183-188. 2007
Keywords
forest certification; certified wood products; awareness; willingness-to-pay and -charge; forest products manufacturers; consumers
Abstract
This study was carried out to examine the perceptions of consumers and forest product manufacturers in South Korea about forest certification and to identify their willingness-to-pay for certified products by personal interviews. Sixteen percent of interviewees knew and heard about forest certification. However, fifty-six percent of interviewees had an intention to participate in forest certification system. The consumers' group can be described in relative terms as the male of 30 age bracket. The average price premium charged to consumers was higher than one paid to manufacturers, and thus manufacturers are willing to include the additional costs for certified products.
ISSN
0445-4650
Language
English
URI
http://hdl.handle.net/10371/5234
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College of Agriculture and Life Sciences (농업생명과학대학)Dept. of Forest Sciences (산림과학부)Journal Papers (저널논문_산림과학부)
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